Teaching the Advertising Media-planning Course: Trying to Serve Two Masters

Autor:	Brett Robbs, Jan Slater, Carla B. Lloyd
Rok vydání:	2002
Předmět:	Marketing Communication Advertising Sociology Media planning Education Course (navigation)
Zdroj:	Journal of Advertising Education. 6:9-19
ISSN:	2516-1873 1098-0482
DOI:	10.1177/109804820200600204
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5aa583087b031fbf5a8b69bc753d984c https://doi.org/10.1177/109804820200600204 Zobrazit plný text záznamu