Protection Motivation Theory and Skincare Risks: The Role of Social Influence towards Purchasing Intentions of Local Cosmetic Products

Autor: Nur Melissa Muhammad Faisal Wee, Hafiza Harun, Mohd Zaki Sadik, Najihah Hanisah Marmaya, Noraznira Abd Razak, Joeaiza Juhari
Rok vydání: 2021
Předmět:
Zdroj: International Journal of Academic Research in Business and Social Sciences. 11
ISSN: 2222-6990
DOI: 10.6007/ijarbss/v11-i11/11615
Databáze: OpenAIRE