Determinants of eco-socially conscious consumer behavior toward alternative fuel vehicles
| Autor: | Muhammad Abid Saleem, Lynne Eagle, David R. Low |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Marketing
business.industry 05 social sciences Automotive industry Context (language use) Variance (accounting) 010501 environmental sciences 01 natural sciences Metropolitan area Structural equation modeling Alternative fuel vehicle 0502 economics and business 050211 marketing Social consciousness Business Business and International Management Consumer behaviour 0105 earth and related environmental sciences |
| Zdroj: | Journal of Consumer Marketing. 38:211-228 |
| ISSN: | 0736-3761 |
| Popis: | Purpose Climate change and global warming are acknowledged to be growing issues caused by emissions of greenhouse gases. Fuel-efficient or green cars offer a technological solution to reduce CO2 emissions from car exhaust. This study aims to draw on value–belief–norm (VBN) theory to provide an explanation of eco-socially conscious consumer behavior (ESCCB) related to the choice and use of personal cars. Design/methodology/approach The data was collected from 1,372 customers of the automobile industry of Pakistan, randomly drawn from 8 metropolitan cities. Partial least squares structural equation modeling is used to verify the hypotheses of the study. Findings By using variance-based structural equation modeling, this study showed that the VBN theory is fully supported in the cultural context of Pakistan and behavioral context of ESCCB. More specifically, personal introjected norms of the customers proved to be strong predictors of ESCCB while personal integrated norms predicted eco-social purchase intentions well. Originality/value To the best of the authors’ knowledge, this is the only study of its kind that examines the VBN model in the context of a developing country, Pakistan, and for a category of behaviors rarely tested before, i.e. ESCCBs related to purchase and use of personal cars. |
| Databáze: | OpenAIRE |
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