Formation of the international image of Chinese IT companies
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-2908 |
| Popis: | Тема вÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ: «ФоÑмиÑование междÑнаÑодного имиджа киÑайÑÐºÐ¸Ñ IT-компаний». ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¼ÐµÐ¶Ð´ÑнаÑодного имиджа киÑайÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ ÑекÑоÑа инÑоÑмаÑионнÑÑ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹. ÐадаÑи, коÑоÑÑе ÑеÑалиÑÑ Ð² Ñ Ð¾Ð´Ðµ иÑÑледованиÑ: ÐпÑеделиÑÑ Ð¿Ð¾Ð½ÑÑие имиджа компании на междÑнаÑодном ÑÑнке и пÑоанализиÑоваÑÑ Ð¸Ð· ÐºÐ°ÐºÐ¸Ñ ÑлеменÑов он ÑоÑмиÑÑÑÑÑÑ; ÐÑÑвиÑÑ Ð²Ð·Ð°Ð¸Ð¼Ð¾ÑвÑÐ·Ñ Ð¼ÐµÐ¶Ð´Ñ ÑÑÑаной пÑоиÑÑ Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð±Ñенда и капиÑалом бÑенда в конÑекÑÑе киÑайÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹; ÐÑовеÑÑи иÑÑледование имиджа ÐÐРкак акÑоÑа междÑнаÑоднÑÑ Ð¾ÑноÑений и как ÑÑÑÐ°Ð½Ñ Ð¿ÑоиÑÑ Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ ÑоваÑа Ð´Ð»Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¸Ñ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð½Ð° имидж киÑайÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹;ÐÑÑвиÑÑ Ð²Ð»Ð¸Ñние междÑнаÑодного имиджа ÐÐРна показаÑели киÑайÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ в ÑекÑоÑе инÑоÑмаÑионнÑÑ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹; ÐÑивеÑÑи оÑновнÑе Ñ Ð°ÑакÑеÑиÑÑики киÑайÑкого ÑекÑоÑа инÑоÑмаÑионнÑÑ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ и его меÑÑо в междÑнаÑодной Ñкономике; Ðа оÑнове полÑÑенной ÑеоÑии и вÑделеннÑÑ ÐºÑиÑеÑиев пÑовеÑÑи анализ показаÑелей и ÑвÑзаннÑÑ Ñ Ð½Ð¸Ð¼Ð¸ ÑакÑоÑов ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° киÑайÑÐºÐ¸Ñ IT-компаний. Ð Ñ Ð¾Ð´Ðµ ÑабоÑÑ Ð±Ñли иÑполÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð½Ð°ÑÑнÑе ÑÑаÑÑи ÑоÑÑийÑÐºÐ¸Ñ Ð¸ заÑÑбежнÑÑ Ð¸ÑÑледоваÑелей имиджа, междÑнаÑоднÑе бизнеÑ-СÐÐ, оÑÑÑÑÑ ÐºÐ¾Ð½ÑалÑинговÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, оÑÑÑÑÑ Ð¼ÐµÐ¶Ð´ÑнаÑоднÑÑ Ð¾ÑганизаÑий, оÑиÑиалÑнÑе оÑÑÑÑÑ ÐºÐ¸ÑайÑÐºÐ¸Ñ Ð¾ÑганизаÑий и пÑавиÑелÑÑÑвеннÑÑ Ð¾Ñганов, междÑнаÑоднÑе новоÑÑнÑе ÑайÑÑ. Ðнализ пÑоводилÑÑ Ð½Ð° оÑнове обÑенаÑÑнÑÑ Ð¼ÐµÑодов, ÑÐ°ÐºÐ¸Ñ ÐºÐ°Ðº наблÑдение, ÑÑавнение, опиÑание, ÑинÑез. Ð ÑезÑлÑÑаÑе бÑли пÑоанализиÑÐ¾Ð²Ð°Ð½Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°Ñели междÑнаÑодного имиджа киÑайÑÐºÐ¸Ñ IT-компаний и пÑÐ¸Ð²ÐµÐ´ÐµÐ½Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ñе ÑакÑоÑÑ Ð¸Ñ ÑоÑмиÑованиÑ. The theme of the graduate qualification work: "Formation of the international image of Chinese IT companies". This work is devoted to the study of the establishing of the international image of Chinese companies in the information technology sector. Tasks that were solved in the course of the study: 1. Define the concept of the company's image in the international market and analyze what elements it is formed from. 2. Identify the relationship between brand origin and brand equity in the context of Chinese companies. 3. Conduct a study of the image of China as an actor in international relations and as a country of origin of goods in order to identify its influence on the image of Chinese companies. 4. To identify the impact of the international image of China on the performance of Chinese companies in the information technology sector. 5. Give the main characteristics of the Chinese information technology sector and its place in the international economy. 6. On the basis of the obtained theory and selected criteria, analyze the indicators and related factors in the formation of the image of Chinese IT companies. In the course of the work, scientific works of Russian and foreign image researchers, international business media, reports of consulting companies, reports of international organizations, official reports of Chinese organizations and government bodies, international news sites were used. The analysis was carried out based on general scientific methods, such as observation, comparison, description, synthesis. As a result, indicators of the international image of Chinese IT companies were analyzed and possible factors of their formation were given. |
| Databáze: | OpenAIRE |
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