Impulse Buying on users of online shopping

Autor:	Orfyanny S Themba, Aminuddin Hamdat, Karta Negara Salam, Nur Alam
Rok vydání:	2021
Předmět:	Hedonic motivation Computer science Linear regression Econometrics Sampling (statistics) Price discount Impulse (physics) Unit (housing)
Zdroj:	JURNAL MANAJEMEN BISNIS. 8:104-111
ISSN:	2621-1971 2088-7086
DOI:	10.33096/jmb.v8i1.674
Popis:	This study explores the effect on impulse buying of hedonic motivation for shopping, shooping lifestyle and price discount. In this type of non-probability sampling method used in the study, the collection of data using a questionnaire instrument is judgmental sampling to Lazada.co.id for as many as 100 consumers. With the assistance of the SPSS unit, the type of analysis used is multiple linear regression. The results of this study show that hedonic motivation for shopping, shopping lifestyle and price discount have a significant impact on the purchase of impulses on Lazada.co.id Online Shopping Consumers.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5a4a4bb44128e7200a60e96ab5938823 https://doi.org/10.33096/jmb.v8i1.674 Zobrazit plný text záznamu