Using metaphors to facilitate cooperation and resolve conflict: Examining the case of Disneyland Paris

Autor:	Grigorios Karimalis, Kenneth Aupperle
Rok vydání:	2001
Předmět:	International market Cultural communication Organizational Behavior and Human Resource Management Politics business.industry Strategy and Management Educational framework Sociology Public relations Learning organization business
Zdroj:	Journal of Change Management. 2:23-32
ISSN:	1479-1811 1469-7017
DOI:	10.1080/714042489
Popis:	Overall market entry conditions are fundamental to management success and of increasing importance in today's corporate world. This paper outlines the critical role that metaphors could play in facilitating learning evident in Disneyland Paris. Through the lens of a series of metaphors various insights relating to Disneyland Paris's cultural and political realities would be revealed. Key findings include the central role that specific metaphors could play in developing a successful international market presence and in revealing cultural communication patterns. Metaphors could provide the ultimate conceptual/educational framework in developing a flexible learning organisation.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5a082c95d3e368bba13876735528ed0a https://doi.org/10.1080/714042489 Zobrazit plný text záznamu Plný text ve formátu PDF