Travel motivation-based typology of tourists who visit a shopping festival

Autor:	Victor Anandkumar, Sangeeta Peter
Rok vydání:	2015
Předmět:	Typology Empirical research Market segmentation Tourism Leisure and Hospitality Management 0502 economics and business 05 social sciences 050211 marketing Advertising Business Marketing Destinations 050212 sport leisure & tourism Tourism
Zdroj:	Journal of Vacation Marketing. 22:142-153
ISSN:	1479-1870 1356-7667
DOI:	10.1177/1356766715607587
Popis:	Shopping festivals are being promoted as tourism products thus attracting large number of tourists who are heterogeneous in their travel motives. Knowledge about tourists’ travel motives would enable destination marketers in meeting their needs. The purpose of this study is to understand the travel motives of tourists who visit the Dubai Shopping Festival and develop a tourist typology based on their motives. Principal component factor analysis was used to identify the motivating factors, following which a cluster analysis was done to classify the tourists into three segments, namely relaxers, multi-motivated seekers and shoppers. Further, Discriminant Analysis was used to identify factors which differentiated the clusters. Theoretical and practical implications of the study are presented.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::59ea2cb74299a426fbe07adede0cda43 https://doi.org/10.1177/1356766715607587 Zobrazit plný text záznamu