| Popis: |
The fast-paced, technologically advanced modern world has embraced English as the current ‘lingua franca’ of tertiary education, international commerce, tourism and diplomacy. International business, collaboration and global exchange seem to depend on effective communication in English. Malaysia is currently experiencing an emerging trend to focus on workplace specific language needs. This is to meet the incumbent demands of social and economic development in contemporary Malaysian society where employees with high English language proficiency are invariably in demand. Nowadays, pushed mainly by economic and political needs, almost all trades and professions around the world demand people who are able to use English effectively as an essential tool for establishing meaningful communication, and as an essential condition in order to work in today’s global context. Data for the study reveals a diverse spectrum of language needs that should characterize an employee who fits into the context-sensitive workplace. Meeting these language needs point to a positive direction in helping to create a more competitive form of human capital for the nation.Keywords |
