YourAd
| Autor: | David B. Ramsay, Joseph A. Paradiso |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
business.industry
End user Computer science Display advertising 05 social sciences Design tool 020207 software engineering Advertising 02 engineering and technology Purchasing Choice architecture 0202 electrical engineering electronic engineering information engineering Rhetorical question 0501 psychology and cognitive sciences The Internet business 050107 human factors |
| Zdroj: | CHI Extended Abstracts |
| DOI: | 10.1145/3290607.3312908 |
| Popis: | Advertisers have optimized the periphery of our attention to drive complex purchasing behavior, typically using persuasive or rhetorical techniques to promote decisions that are agnostic to our best interest. Instead of serving the ambition of companies with large marketing budgets, what if these techniques were used to reinforce the behaviors and attachments we choose for ourselves? YourAd is an open-source browser extension and design tool that allows users to supplant their internet ads with custom replacements-- designed by and for themselves. YourAd incorporates industry best practices into a platform to facilitate experimentation with user-aligned advertisement ecosystems, probe the limits of their influence, and optimize their design in support of an end user's personal aspiration. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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