J-WS: A Hybrid Unsupervised Mining Approach for Customer Segmentation in B2C e-Commerce

Autor: Muhammad Azry Bin Ali, Fang-Fang Chua, Amy Hui Lan Lim
Rok vydání: 2022
Zdroj: Proceedings of the International Conference on Computer, Information Technology and Intelligent Computing (CITIC 2022) ISBN: 9789464630930
DOI: 10.2991/978-94-6463-094-7_13
Databáze: OpenAIRE