J-WS: A Hybrid Unsupervised Mining Approach for Customer Segmentation in B2C e-Commerce
Autor: | Muhammad Azry Bin Ali, Fang-Fang Chua, Amy Hui Lan Lim |
---|---|
Rok vydání: | 2022 |
Zdroj: | Proceedings of the International Conference on Computer, Information Technology and Intelligent Computing (CITIC 2022) ISBN: 9789464630930 |
DOI: | 10.2991/978-94-6463-094-7_13 |
Databáze: | OpenAIRE |
Externí odkaz: |