City branding of the 'music-design-culinary' as urban tourism of Bandung, West Java
| Autor: | Thomas Bustomi, Bhakti Nur Avianto |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
05 social sciences
Geography Planning and Development 0211 other engineering and technologies 021107 urban & regional planning 02 engineering and technology West java Management Monitoring Policy and Law Urban community Urban tourism Economy Tourism Leisure and Hospitality Management 0502 economics and business Sociology 050212 sport leisure & tourism |
| Zdroj: | International Journal of Tourism Cities. 8:53-69 |
| ISSN: | 2056-5607 |
| DOI: | 10.1108/ijtc-06-2020-0123 |
| Popis: | Purpose Bandung city had constructed new facilities in urban areas or supplemented existing facilities to create a city branding of music-design-culinary. This paper aims to assess their potential as new tourist areas for urban. This study very little research explicitly to discuss new phenomena tourism from urban areas that raise the image of three branding concepts at once. Design/methodology/approach Qualitative research more emphasized meaning and process analysis. Data analysis was carried out by looking at the status of an urban community, an object and a set of conditions in the thought system or current cases. The supporting data analysis technique used in this research is spatial analysis overlay is one of the basic ways to create spatial relationships between music, design and culinary by processing the result SWOT analysis factor. Findings Three forms of brand imaging development can ultimately lift new changes in strengthening relationships for building a good image of the tourism city with visitors. Originality/value For developing a new branding that can be implemented, the actors necessary to identify and assess internal and external factors policy for further formulation development of tourism city strategy. These articles very few research to explore discuss new phenomena in urban tourism that raise the image of three branding concepts at once. The present work was a modest effort to fill this gap literature with uses a compilation of research findings separately from city branding in various cities used as a conceptual basis and a comparative analysis is then conducted of three schemes. |
| Databáze: | OpenAIRE |
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