Can internal marketing activities save small and medium industrial enterprises in a tough economy Back to the basics approach
| Autor: | Ghaith Al-Abdallah |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | International Journal of Industrial and Systems Engineering. 38:469 |
| ISSN: | 1748-5045 1748-5037 |
| DOI: | 10.1504/ijise.2021.116925 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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