| Popis: |
The study of tourist demand can be undertaken from different perspectives, according to the factors influencing tourist travel. There are various classifications of these factors; broadly speaking, those of an economic nature on the one hand, promoting or restricting demand and, on the other, personal and social factors which strengthen the idea of tourist activity as something fundamentally human. The human factor brings with it certain peculiarities, which show up in personal requirements on the demand side, bringing about the existence of multiple forms of tourism and encouraging diversity in the present and possible future supply. It is thus essential to include this human factor when selecting suitable business strategies to meet the needs and wants of consumers. Having identified these influencing factors and being heterogeneity one of the principal characteristics, this analysis focuses on the fact that tourist demand comes from many types of tourists with different behaviours deriving from a wide range of motivations and the variety of factors influencing them, such as lifestyle. If the dependence between both groups of variables was demonstrated, that would bring about the need of undertaking market segmentation. |
