Traditional Sushi for Modern Consumers: A Comparison Between Sushi Consumption Behavior in Japan and Norway

Autor:	Pirjo Honkanen, Morten Heide, Themistoklis Altintzoglou, Anders Hauge Wien
Rok vydání:	2016
Předmět:	0301 basic medicine Marketing Consumption (economics) 030109 nutrition & dietetics Food consumption Advertising 04 agricultural and veterinary sciences Norwegian Ambivalence 040401 food science language.human_language Strategy development 03 medical and health sciences 0404 agricultural biotechnology Consumer survey Social acceptability language Business Business and International Management Situational ethics Food Science
Zdroj:	Journal of Food Products Marketing. 22:717-732
ISSN:	1540-4102 1045-4446
DOI:	10.1080/10454446.2015.1121434
Popis:	This study focused on differences between uses and users of sushi and sashimi in Norway and Japan. The study was based on a consumer survey that was completed by a representative sample of 902 participants from Norway and 897 participants from Japan. The survey included questions about food consumption frequency, ways of sourcing sushi and sashimi and situational factors related to consumption. Participants also reported their knowledge about, attitudes toward, and ambivalence related to sushi and sashimi, social acceptability of sushi and sashimi consumption, domain-specific innovativeness, and social and demographic characteristics. Differences in sushi consumption behavior between Japanese and Norwegian consumers considering the situational parameters surrounding sushi and sashimi consumption were revealed. Considerations for future research and implications on export strategy development were discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::57e88108d019d2fb22e33c9257a6b71d https://doi.org/10.1080/10454446.2015.1121434 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
Nepřihlášeným uživatelům se plný text nezobrazuje	K zobrazení výsledku je třeba se přihlásit.