Social Balance Theory Based Hybrid Movie Recommendation System

Autor: S. Priscilla, C. Naveena
Rok vydání: 2020
Předmět:
Zdroj: Journal of Computational and Theoretical Nanoscience. 17:4022-4025
ISSN: 1546-1955
DOI: 10.1166/jctn.2020.9012
Popis: Suggesting people exactly according to their likeness is most challenging in today’s generation. Present websites fail to provide the recommendation that is appropriate for people. There are several reasons such as there is either inadequate information about people or absence of feedback from the movies that they have watched. In this Situation considering those few/Sparse scores that are given that are collected from the people a socially balanced concept came into picture. Socially balanced theory Concept (hybrid) uses a integrated recommendation by combining both substance—oriented and community organized approach i.e., recommends based on both on viewers as well as movie. Socially balance theory helps to get better suggestion even when there is less information or inappropriate content by finding the opponent for the end users later discover the end users companion i.e., “opponents opponent is a companion” rule in social balance theory. So that suggestions can be based on both customer as well as goods based. For this, initially grouping the community is required to find the similarity between them. Finally the workability of integrated—recommendation is evaluated by considering film lens dataset – 10 M.
Databáze: OpenAIRE