Research on the Influence of Online Video Bullet-screen Advertising Marketing on Consumers' Purchasing Intention
| Autor: | Meng-qiu Luo, Hui-ming Xu, Gao-fu Liu, Le-lin Li |
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| Rok vydání: | 2019 |
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| Zdroj: | Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019). |
| DOI: | 10.2991/icsshe-19.2019.193 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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