| Popis: |
Disaster and emergency crisis management communication refers to the sorts of crisis, often called disaster because of the amount of property damage and loss of life that can occur. With its focus on prevention and mitigation, this genre of crisis communication requires thorough, science-based understanding of knowable disasters. Management plans need to be developed and implemented to minimize damage. Communication protocols should balance information and persuasion to help risk bearers, those individuals likely to be adversely affected by disaster, understand the disaster potential, the prevention measures to be implemented, and be motivated to act as recommended (or commanded) by the emergency management team. Thus, through monitoring, a vulnerable community can be alerted to a pending hurricane. Weather forecasters track the storm, and emergency managers put into place the prevention and response protocols. Such protocols might include boarding up windows, storing lawn equipment so it will not blow, having emergency food, water, and batteries, and knowing whether to shelter-in-place or evacuate as ordered. If evacuation is ordered, it needs to follow a management plan so that streets and roads are not blocked that prevent the most vulnerable from evacuating. |
