Mass Communication Functions in a Media-Rich Developing Society
| Autor: | Fausto Izcaray, Steven H. Chaffee |
|---|---|
| Rok vydání: | 1975 |
| Předmět: |
Linguistics and Language
business.industry Communication Field (Bourdieu) 05 social sciences Information Dissemination Post-industrial society Developing country 050801 communication & media studies 050109 social psychology Public relations Language and Linguistics 0508 media and communications Social system 0501 psychology and cognitive sciences Sociology business Set (psychology) Social psychology Socioeconomic status Mass media |
| Zdroj: | Communication Research. 2:367-395 |
| ISSN: | 1552-3810 0093-6502 |
| DOI: | 10.1177/009365027500200403 |
| Popis: | Several research models developed in recent years in postindustrial societies are applied to a field setting in Venezuela where mass media are highly advanced but the society remains highly stratified in education, income, and other socioeconomic hierarchies. Indices of functional uses and avoidances of the media show strong consistency across media and are good predictors of media use patterns. Simple exposure to the media, rather than motivations for use or avoidance, is the better type of predictor of knowledge gained from media, however. Evidence of a "correlation function" based on a common agenda of public issues set by the media is weak. |
| Databáze: | OpenAIRE |
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