Can Marketing Help in Tackling Food Waste?: Proposals in Developed Countries
| Autor: | Cristina Calvo-Porral, Chema Losada-López, Andrés Faiña Medín |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Marketing
Digital marketing business.industry 020209 energy 02 engineering and technology 010501 environmental sciences Food safety 01 natural sciences Food waste Agricultural marketing Marketing management 0202 electrical engineering electronic engineering information engineering Business and International Management Marketing research business Developed country ComputingMilieux_MISCELLANEOUS Consumer behaviour 0105 earth and related environmental sciences Food Science |
| Zdroj: | Journal of Food Products Marketing. 23:42-60 |
| ISSN: | 1540-4102 1045-4446 |
| Popis: | One third of food destined for human consumption is wasted globally, and much of the food waste that comes from high-income or developed countries is caused by poor marketing practices, consumer behavior, and consumption patterns. The present study focuses on developed countries to propose some marketing actions that could help in reducing food waste. A comprehensive analysis was carried out for each marketing variable, to provide a snapshot of actions and proposals that are being developed. Our study highlights the relevance of marketing in contributing to reduce food waste, through the removal of “Buy one, get one free” sales promotions, clarifying date labeling, or raising food waste awareness campaigns. The main contribution of this study is the proposal of marketing actions that help in tacking food waste. |
| Databáze: | OpenAIRE |
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