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The amount of beef consumption has fluctuated from year to year. The large amount of public consumption of beef is a reflection of the condition of public demand for beef, which is estimated to have a number of causes. The purpose of this study was to identify factors of beef price (X1), family income (X2), number of dependents (X3), price of chicken (X4), price of fish (X5), price of tofu / tempeh (X6) of meat demand in the city of Padang Sidempuan. The method of analysis is multiple linear regression analysis using SPSS 22.0. The sampling technique had 150 respondents. The results showed that the estimation results obtained a determination value (R2) of 0.666. Simultaneously, all independent variables had significant effect (P |
