Service Quality Perceptions of Foreign Direct Investors
| Autor: | Jotham Mbiito Byarugaba, Aihie Osarenkhoe |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Marketing
Service quality media_common.quotation_subject 05 social sciences Mindset Foreign direct investment Perception Service (economics) 0502 economics and business Methodological triangulation 050211 marketing Business Construct (philosophy) 050212 sport leisure & tourism media_common Qualitative research |
| Zdroj: | Journal of Promotion Management. 22:684-704 |
| ISSN: | 1540-7594 1049-6491 |
| DOI: | 10.1080/10496491.2016.1185492 |
| Popis: | Potential disparity between actual service experience and clients’ service quality expectations (Gap 5) and how this impacts foreign direct investment (FDI) inflows are investigated. Methodological triangulation encompassing quantitative and qualitative methods adopted. Contrary to quantitative findings, qualitative findings indicated that Gap 5 existed among the FDI clients. This is the first time service quality model (performance-based construct) is used to address FDI issues. It adopts “outside-in” mindset that uses perceived (actual) service as a reference point for client’s evaluation of service quality instead of the predominant “inside-out” mindset. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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