20 years of Nordic place branding research: a review and future research agenda

Autor:	Szilvia Gyimóthy, Cecilia Cassinger, Andrea Lucarelli
Rok vydání:	2020
Předmět:	Place branding Scholarship Tourism Leisure and Hospitality Management Political science Communication studies Media studies Nordic model
Zdroj:	Scandinavian Journal of Hospitality and Tourism. 21:70-77
ISSN:	1502-2269 1502-2250
DOI:	10.1080/15022250.2020.1830434
Popis:	In the past 20 years, the Nordic region has fostered a distinct place branding scholarship and practice. This paper briefly revisits hallmark contributions that founded and shaped Nordic place bran...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5676065fa5fba00bbd600a69424e3f9b https://doi.org/10.1080/15022250.2020.1830434 Zobrazit plný text záznamu