A methodology for improving complex sales success in CRM Systems

Autor:	Doru Rotovei, Viorel Negru
Rok vydání:	2017
Předmět:	Knowledge management business.industry Feature extraction medicine Customer relationship management medicine.symptom business Vegetation (pathology) Customer intelligence Data science Data modeling
Zdroj:	INISTA
DOI:	10.1109/inista.2017.8001179
Popis:	In this paper we propose a methodology for extracting complex sales expert rules by analyzing the data from the past lost/won deals stored in Customer Relationship Management Systems.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::566c652c949507ecaa5ad66bce054ac6 https://doi.org/10.1109/inista.2017.8001179 Zobrazit plný text záznamu