The effect of demand response on electricity consumption under the existence of the reference price effect: Evidence from a dynamic pricing experiment in Japan
Autor: | Takuro Tanaka, Eri Nakamura, Fumitoshi Mizutani |
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Rok vydání: | 2018 |
Předmět: |
TheoryofComputation_MISCELLANEOUS
Consumption (economics) Current price business.industry 020209 energy 05 social sciences Reference price TheoryofComputation_GENERAL 02 engineering and technology Demand response Management of Technology and Innovation 0502 economics and business Dynamic pricing 0202 electrical engineering electronic engineering information engineering Econometrics Economics 050211 marketing Electricity Business and International Management business health care economics and organizations Energy (miscellaneous) |
Zdroj: | The Electricity Journal. 31:16-22 |
ISSN: | 1040-6190 |
Popis: | This paper investigates the effect of demand response on households’ electricity consumption under the existence of the reference price effect. The reference price effect is observed in peak and shoulder hours. Consistent with reference price theory predictions, our results show that the reduction of electricity consumption is greater in the case where the current price is higher than the previous price than in the case where the current price is lower than the previous price. |
Databáze: | OpenAIRE |
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