Learning from Giants - Exploring, Classifying and Analysing Existing Knowledge on Market Research

Autor:	Arthur H Money, Pierre Berthon, Agnes Nairn
Rok vydání:	2007
Předmět:	Marketing Economics and Econometrics Market research business.industry 0502 economics and business 05 social sciences 050211 marketing Business Business and International Management 050203 business & management
Zdroj:	International Journal of Market Research. 49:257-274
ISSN:	2515-2173 1470-7853
DOI:	10.1177/147078530704900208
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5614ee3a0fbea5c4c21eec70a9a27754 https://doi.org/10.1177/147078530704900208 Zobrazit plný text záznamu Plný text ve formátu PDF