Museums' Strategies for Opening up to Open Access. German Museums' Utilization Logics for Digital Content
| Autor: | Susanne Schmitt, Julia Wiedemann, Eva Patzschke |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Marketing
Pharmacology Organizational Behavior and Human Resource Management Organizational identity business.industry Strategy and Management Digital content Qualitative interviews 05 social sciences Digital transformation Pharmaceutical Science Public relations Safeguarding language.human_language 0506 political science German Cultural heritage Politics 050903 gender studies Political science Drug Discovery 050602 political science & public administration language 0509 other social sciences business |
| Zdroj: | Museum and Society. 17:193-209 |
| ISSN: | 1479-8360 |
| Popis: | Museums are expected to safeguard society’s cultural heritage while also making it publicly available to all. Recently, the digital transformation increased political and societal claims on museums to make their digital content openly available. This paper explores museums’ reactions to this claim and looks at how museums currently utilize their digital content. By analysing qualitative interviews with German museum officials we have found museums to follow four different types of strategies which are ‘Societal engagement’, ‘Safeguarding of heritage related knowledge’, ‘Scientific infrastructure’ and ‘marketing ends’. These were embedded in museums’ organizational identity and the prioritising of some of their tasks. |
| Databáze: | OpenAIRE |
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