Autor:	Alec Charles Tefertiller, Kim Bartel Sheehan
Rok vydání:	2020
Zdroj:	Southwestern Mass Communication Journal. 35
ISSN:	2641-6743 0891-9186
DOI:	10.58997/smc.v35i2.78
Popis:	Streaming television channels such as Netflix and Hulu have steadily grown in viewership, with many users abandoning traditional cable and broadcast sources of televised content. The purpose of this study was to assess whether personal innovativeness and perceived interactivity predict people’s intentions to stream video. Using an online survey (N = 790), it was determined that while innovativeness was a significant predictor, the perceived interactivity of the streaming experience best predicted streaming television viewing.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::55f481a748e9d3bf0a4df91cf645f86b https://doi.org/10.58997/smc.v35i2.78 Zobrazit plný text záznamu