Impact of Experiential Marketing on Brand Loyalty: Moderating Role of Gender
| Autor: | Bhavna Prajapati, Arijit Goswami |
|---|---|
| Rok vydání: | 2023 |
| Zdroj: | Management Dynamics. 23:119-128 |
| ISSN: | 2583-4932 |
| DOI: | 10.57198/2583-4932.1314 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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