The Credibility of Television in Disseminating Agricultural Information to Farmers in Malaysia

Autor:	Hayrol Azril Mohamed Shaffril, Nor Sabila Ramli, Muhamad Sham Shahkat Ali, Bahaman Abu Samah, Md. Salleh Hassan, Zoheir Sabaghpour Azarian
Rok vydání:	2012
Předmět:	Agricultural information Agricultural development Agriculture business.industry General Arts and Humanities Credibility General Social Sciences Business Public relations Marketing General Economics Econometrics and Finance Dissemination
Zdroj:	Asian Social Science. 8
ISSN:	1911-2025 1911-2017
Popis:	Agriculture and television are two different things that can be combined in many ways. Television has been utilized to further intensify agricultural development in Malaysia. This study attempts to discover the credibility of television when disseminating agricultural information to Malaysian farmers. A total of 400 farmers from four states in Malaysia were chosen as the respondents in this study. It was found that farmers view television as a credible source for disseminating clear and understandable agricultural information. In addition, it was considered credible due to its ability to provide up-to-date, unbiased and factual agricultural information. However, television is seen as less credible in terms of providing information at the right time, and is unable to provide all the necessary information.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::55eb298e0e43c838667d845a9dc17398 https://doi.org/10.5539/ass.v8n12p133 Zobrazit plný text záznamu