Crisis Communication in Libraries: Opportunity for New Roles in Public Relations
| Autor: | G. Scott Bigler, Catherine Soehner, Ian Godfrey |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
ComputingMilieux_THECOMPUTINGPROFESSION
Community engagement business.industry media_common.quotation_subject 05 social sciences Crisis management Media relations Library and Information Sciences Public relations Education Outreach 0502 economics and business Misinformation Sociology 0509 other social sciences 050904 information & library sciences Natural disaster business 050203 business & management Reputation media_common Crisis communication |
| Zdroj: | The Journal of Academic Librarianship. 43:268-273 |
| ISSN: | 0099-1333 |
| Popis: | Among the many roles librarians embrace, managing outreach, marketing, and communication are increasingly important. This is especially true during a natural disaster or other crisis situation that might occur in a library. Media and public relations are often the last aspects of crisis management that libraries consider when they complete emergency preparations. When a disaster or crisis occurs, communication to the public and to media outlets is imperative to reduce rumors and misinformation. Immediate communication is also known to maintain a “credible” reputation for the organization that is proactive in communicating facts about the crisis (Claeys & Cauberghe, 2012). The literature provides excellent advice for communicating during a crisis. However, theory is frequently different than putting this theory into practice. A description of a case study in one university library demonstrates implementation of the theory of crisis communication to achieve results of community engagement and trust. |
| Databáze: | OpenAIRE |
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