The Downside of Divinity? Reputational Harm to Sectarian Universities from Overtly Religious Advertising

Autor:	Rebecca Jen-Hui Wang, Mathew S. Isaac, Carl Obermiller
Rok vydání:	2021
Předmět:	Marketing Harm Divinity Communication Political science media_common.quotation_subject Advertising Business and International Management Reputation media_common
Zdroj:	Journal of Advertising. 50:423-440
ISSN:	1557-7805 0091-3367
DOI:	10.1080/00913367.2021.1940395
Popis:	The present research explores whether the use of overtly religious advertising by a sectarian university affects its academic reputation. The authors propose that individuals assume universities th...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5541a6fb94d69ddfd6f67c0d711bd1ef https://doi.org/10.1080/00913367.2021.1940395 Zobrazit plný text záznamu Plný text ve formátu PDF