Customer Satisfaction: An Insight Towards E-Commerce

Autor: Likhitha M
Rok vydání: 2022
Předmět:
Zdroj: International Journal for Research in Applied Science and Engineering Technology. 10:695-698
ISSN: 2321-9653
DOI: 10.22214/ijraset.2022.46711
Popis: Today the world is becoming digital in every part. The internet-services are charming with ‘popularity’ (fame) and the vital facet for the communication growth technologies are creating (making) a very fast improvement. Every year National Technology Day is celebrated on May 11 and this year theme is 'An Integrated Approach to Science and Technology for a Sustainable Future'. As Technology is substituting the phase of traditional methods of buying and selling in terms of online ecommerce. Now-a-days folks choose to purchase or shop the products (goods) by just 1 click (one single click), by via gadgets. E--commerce firms provide extreme service quality to the users or customers, and also preserve trust of users (customers) and satisfaction. Website value is ‘central-objective’ for acquiring customer satisfaction and e-commerce website triumph. Based on TAM (total addressable market) model, let us analyse the effect of customer satisfaction. Website quality may consist of three dimensions: system quality, service quality and information quality.
Databáze: OpenAIRE