PLACE BRAND POSITIONING: PERSPECTIVES FROM VALUE CO-CREATION AND STRATEGIC NARRATIVE
| Autor: | Maria Anna Pagnanelli, Roberto Bruni |
|---|---|
| Rok vydání: | 2019 |
| Předmět: | |
| Zdroj: | Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018". |
| DOI: | 10.17223/9785946218597/42 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|