Global myopia: globalization theory in International Business

Autor: Lynette L. Knowles, Terry Clark
Rok vydání: 2003
Předmět:
Zdroj: Journal of International Management. 9:361-372
ISSN: 1075-4253
DOI: 10.1016/j.intman.2003.08.007
Popis: This paper critically evaluates some shortcomings in the handling of the globalization concept in International Business (IB). In particular, the paper identifies disciplinary isolation (and its consequences) and lack of a general, theoretically satisfying, definition for the concept as key culprits driving the often myopic views of globalization in IB. Some remedies are proposed, and a general definition of globalization is offered in the hope of stimulating a wider discussion.
Databáze: OpenAIRE