PITSTOP–Men's Health Social Marketing Program

Autor:	Ben O'Brien, Diana Forrest
Rok vydání:	2008
Předmět:	Marketing Economics and Econometrics Return on marketing investment business.industry Public relations Sports marketing Marketing mix Social marketing Marketing management Agricultural marketing Political science business Marketing research Relationship marketing
Zdroj:	Social Marketing Quarterly. 14:31-36
ISSN:	1539-4093 1524-5004
DOI:	10.1080/15245000701849146
Popis:	In 2003, Knowsley Primary Care Trust and Knowsley Council (Merseyside, United Kingdom) decided to take a social marketing approach to improving men's health. Predating the UK national social marketing review, the program nevertheless featured many of the key concepts and techniques that emerged in the UK national Social Marketing Centre's 2006 report It's Our Health (French and Blair-Stevens 2006). The PITSTOP program offers a number of useful lessons to the UK's emerging social marketers in public health because of its quantifiable outcomes, strategic success, and lessons learned through the development and delivery of the program.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::54e251f15fc290646db398af33ace1cd https://doi.org/10.1080/15245000701849146 Zobrazit plný text záznamu