A Study of Subway Marketing 4P Strategy
| Autor: | A.A. Gde Satia Utama, Puran Puran, Liang Mei Qi, Rudresh Pandey, Irene Saw Ai Ling, Daisy Mui Hung Kee, Lim Hooi Sien, Tan Jia Tien, Madhu Ashok Pandey, Hafizh Sasining Ramadhan, Varsha Ganatra, Liem Gai Sin |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Asia Pacific Journal of Management and Education. 4:47-64 |
| ISSN: | 2655-2035 2685-8835 |
| Popis: | The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company. |
| Databáze: | OpenAIRE |
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