| Popis: |
Mobile shopping apps are becoming a major, if not dominant, marketing tool in twenty-first-century shopping experiences. This technology is used, not just to finalize purchases but to access the information needed to compare prices, assess product and service quality, and determine product availability. Apps are driving the strategy of Amazon, as well as retail giants such as COSCO, Home Depot, Lowe’s, Sam’s Club, Sears, Target, Walgreens, and Walmart, as they replace in-store employees and offer at-home delivery or convenient store pickups (Nassauer and Safdar 2016). |
