When Does a Difference Make a Difference? A Snapshot on Global Icon Comprehensibility

Autor:	Ester Dick, Sonja Auer
Rok vydání:	2007
Předmět:	Communication design World Wide Web Computer science Snapshot (computer storage) Icon design Advertising Icon China computer User interface design computer.programming_language
Zdroj:	Lecture Notes in Computer Science ISBN: 9783540731061 HCI (2)
DOI:	10.1007/978-3-540-73107-8_1
Popis:	Global markets require global solutions, especially in user interface design. There are differences between cultures - but do those differences call for different icon designs? This paper provides a snapshot on icon comprehensibility in China, the US and Germany. The icon set was derived of an actual product to enable valid results. A web-based study with 135 participants from China, the US and Germany was conducted. Icon recognition rates among the Chinese participants were significantly lower than among US and German participants. Still, the mean rating for all three countries was above 69% and thus far removed from guesswork. Practical implications for global icon design are discussed based on these findings.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5430e6ee0983007965cccca517133992 https://doi.org/10.1007/978-3-540-73107-8_1 Zobrazit plný text záznamu