How the public views optometrists’ advertising: An empirical analysis
| Autor: | Homer Ronald Moser, Gordon L. Freeman |
|---|---|
| Rok vydání: | 2009 |
| Předmět: |
Marketing
Family household business.industry Strategy and Management Interpretation (philosophy) Medicine (miscellaneous) Mail survey Advertising Public relations Race (biology) US Constitution law law.constitution Marital status Commercial speech business Pharmacology Toxicology and Pharmaceutics (miscellaneous) Database transaction |
| Zdroj: | Journal of Medical Marketing. 9:255-267 |
| ISSN: | 1745-7912 1745-7904 |
| DOI: | 10.1057/jmm.2009.27 |
| Popis: | This article represents the responses of 382 individuals to a mail survey examining views concerning advertising by optometrists in the United States. Historically, most professions prohibited licensed members from engaging in speech activities that proposed a commercial transaction, that is, advertising. However, the history of an optometrist's legal right to advertise is not the main focus of this article. A brief review of the past, present and possible future of such rights might assist readers in understanding the revolutionary constitutional and commercial speech changes that have occurred over the past three decades. An optometrist's legal right to advertise in the United States has developed as part of the evolutionary interpretation of the First Amendment of the US Constitution. The purposes for this study were to determine (a) the public's attitudes toward advertising by optometrists and (b) whether occupation, age, race, marital status, total family household income, education and gender of an ... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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