Autor:	Wayne Snyder, Michael J. Cotter
Rok vydání:	1998
Předmět:	Aside Advertising Business Marketing Affect (psychology) Period (music) Food Science
Zdroj:	Journal of Restaurant & Foodservice Marketing. 3:69-75
ISSN:	1052-214X
DOI:	10.1300/j061v03n01_05
Popis:	This study reports the result of a survey designed to uncover the various ways French restauranteurs react to being promoted by Michelin Guide, a major restaurant guide, aside from price changes. The restaurants surveyed include all who received an increased rating from the Michelin Guide during the 1990–1995 period. The results provide strong evidence of the important effect that guide book ratings have for restaurant behavior.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::540b43fee1fecf0d7e93eb3def95d905 https://doi.org/10.1300/j061v03n01_05 Zobrazit plný text záznamu