How to use Google street view for a time-lapse data collection methodology: potential uses for retailing

Autor: José Luis Ruiz-Real, Juan Uribe-Toril, Jaime de Pablo Valenciano, Alejandro Galindo Durán
Rok vydání: 2021
Předmět:
Zdroj: Journal of Ambient Intelligence and Humanized Computing. 14:2199-2209
ISSN: 1868-5145
1868-5137
DOI: 10.1007/s12652-021-03586-y
Popis: Finding the optimal location is a relevant strategic decision for retailers. The classic theories of retail location offer complementary perspectives, and later models include new variables, although they present methodological problems, these methodologies are static in time. Google Street View (GSV) allows extending the analysis of predictive models to different fields by a time-lapse collection data offering new opportunities to research and providing dynamic information. The development of a customized methodology, incorporating the time-lapse technique for practical applications, is the main contribution of this research, since there is almost no research on this topic.
Databáze: OpenAIRE
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