When Authority Goes Viral: Digital Communication and Health Expertise on pandemi.no
| Autor: | Tone Druglitrø, Kristian Bjørkdahl |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
medicine.medical_specialty
Distrust business.industry Public health media_common.quotation_subject 05 social sciences Norwegian Public relations 050905 science studies language.human_language Digital media 03 medical and health sciences 0302 clinical medicine Political science Pandemic Web page language medicine Mainstream 030212 general & internal medicine 0509 other social sciences business Affordance media_common |
| Zdroj: | Pandemics, Publics, and Politics ISBN: 9789811328015 |
| Popis: | One of the most pressing questions concerning pandemic preparedness and response today is how digital media can and will change pandemic communication: In a future pandemic, effective use of digital media could mean the difference between marginal and massive loss of human lives. In this chapter, we are interested in how medical experts can retain their status in an environment where many—partly because of digital media—have come to distrust mainstream expertise. We study the Norwegian health authorities’ emergency web page, pandemi.no, and argue that it failed to use the affordances of the medium to develop features that acknowledge the actual concerns and voices of the public. Instead, it relied on a particular, fictional member of the public, which kept the website within a traditional—outdated—paradigm of public health communication. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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