A Holistic Approach to Activity Preference Patterns: International Tourists and Their Visits to Shanghai, China

Autor:	JungYoung Shin, Aikaterini Manthiou, Alastair M. Morrison, Liang Tang, Lanlung Chiang
Rok vydání:	2012
Předmět:	Entertainment Shanghai china Advertising Business Marketing China Preference Tourism
Zdroj:	International Journal of Tourism Sciences. 12:107-136
ISSN:	2377-0058 1598-0634
DOI:	10.1080/15980634.2012.11434655
Popis:	This study proposes a holistic approach to investigate activity preference patterns of international tourist market in Shanghai, China. The authors establish a second-order factor model of activity preference represented by activity segments. The second-order model is further compared across business and leisure tourist groups. The results indicate that the pattern of the second-order model across business and leisure tourist groups to Shanghai is consistent. The tourists in both groups show the highest interests in seeing local life, followed by entertainment, special tourism, and traditional attractions. This study leads to a more efficient allocation of resources in destination development and provides guidance regarding promotional strategies.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::53560c2042bf3122e00e863113f7a766 https://doi.org/10.1080/15980634.2012.11434655 Zobrazit plný text záznamu