| Autor: |
Rajiv D. Banker, Holly H. Johnston |
| Rok vydání: |
1995 |
| Předmět: |
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| Zdroj: |
Journal of Organizational Computing. 5:255-275 |
| ISSN: |
1054-1721 |
| DOI: |
10.1080/10919399509540253 |
| Popis: |
The U.S. airlines’ computerized reservations systems (CRSs) have frequently been cited as examples of the successful use of information technologies (TTs) for strategic purposes. Recent literature contains logical arguments and anecdotal evidence which suggest that the carriers that have invested in the systems have been able to use them, in concert with other operating and marketing strategies, to achieve competitive advantage. However, very little rigorous, model‐based empirical evidence has been brought to bear on this issue. The purpose of this article is to develop economic models for examining the business value of the CRSs and to provide empirical evidence regarding that value during the early 1980s. The modelling builds upon previous research aimed at estimating the business value of ITs and is gener‐alizable to estimating the value of ITs in other settings. We find that increases in the use of the CRSs were associated with more highly significant increases in their owners’ shares of air passenger... |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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