Three simple principles that dramatically boost corporate creatiuity
| Autor: | Alan G. Robison, Sam Stern |
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| Rok vydání: | 1997 |
| Předmět: | |
| Zdroj: | National Productivity Review. 17:43-51 |
| ISSN: | 1520-6734 0277-8556 |
| DOI: | 10.1002/npr.4040170108 |
| Popis: | Although creativity is a high priority for almost any organization, at most companies it happens only on a hit-or-miss basis. The main reason for this is a general lack of awareness of what really drives corporate creativity. Myths about creativity are commonplace, and managers act on them. This article describes three simple principles of corporate creativity, based on how it actually occurs, that will significantly boost creative performance when they are recognized and acted on: (1) most creative acts are unexpected and cannot be anticipated by management; (2) rewards do more harm than good to creativity; and (3) participation is the key variable by which to manage. |
| Databáze: | OpenAIRE |
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