Framework design of university communication model (UCOM) to enhance continuous intentions in teaching and e-learning process
| Autor: | Sohail Iqbal Malik, Ragad M. Tawafak, Ruzaini Abdullah Arshah, Awanis Romli |
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| Rok vydání: | 2019 |
| Předmět: |
Cooperative learning
Computer science Process (engineering) media_common.quotation_subject Teaching method E-learning (theory) 05 social sciences Educational technology 050301 education Library and Information Sciences Education Human–computer interaction Models of communication Perception 0502 economics and business 050211 marketing Technology acceptance model 0503 education media_common |
| Zdroj: | Education and Information Technologies. 25:817-843 |
| ISSN: | 1573-7608 1360-2357 |
| DOI: | 10.1007/s10639-019-09984-2 |
| Popis: | The technology enhancement learning (TEL) needs continuous use and high perception from learners with collaborative of technologies and multi-media applications. The problem of continuous intention in e-learning applications relies on the type of technology used that changes from one university to another. This study aims to design a framework developed from University Communication Model (UCOM) model to enhance the teaching and learning process of universities. This framework gives a high rate of significance and accurate results by examining the relationship between the factors of e-learning application and technology acceptance model (TAM). In additions, an extra factor used for continuous intention to use e-learning applications. The method used shows a survey distributed between 297 participants to validate the hypothesis proposed. The results evaluated by partial-least-structure (PLS) program, suggest and prove the significant use of (UCOM) as a continuous intention in e-learning based on 16 tested hypotheses of model item constructs. |
| Databáze: | OpenAIRE |
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