Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment

Autor:	Tyler Milfeld, Eric Haley
Rok vydání:	2021
Předmět:	Marketing business.industry Cognition Advertising Sensemaking business Brand manager Digital media
Zdroj:	Journal of Current Issues & Research in Advertising. 43:26-46
ISSN:	2164-7313 1064-1734
DOI:	10.1080/10641734.2021.1935364
Popis:	Marketers and advertising agencies must navigate an increasingly complex and ambiguous digital media environment. Advertising agencies have responded by adding new roles and removing barriers to in...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::53110c91481c75fcb56d6063f18ee411 https://doi.org/10.1080/10641734.2021.1935364 Zobrazit plný text záznamu