Autor:	Carl Loweth, Jonathan Leder, Alan R. Fusfeld, Pamela Henderson, Anthony Metoyer, Ronald L. Cotterman
Rok vydání:	2009
Předmět:	Market research Marketing management business.industry Management of Technology and Innovation Strategy and Management General Engineering Organizational culture Organizational structure Marketing business Marketing research Marketing mix
Zdroj:	Research-Technology Management. 52:14-20
ISSN:	1930-0166 0895-6308
DOI:	10.1080/08956308.2009.11657585
Popis:	Creating breakthrough innovations requires alignment of both marketing and R&D processes within organizations. In a study aimed at determining the most effective practices for developing innovative...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::52e369c79b4b61a7317306c542733689 https://doi.org/10.1080/08956308.2009.11657585 Zobrazit plný text záznamu Plný text ve formátu PDF