| Popis: |
The purpose of this paper is to establish an analysis and evaluation model of customer satisfaction which is combined with the indoor environment actual characteristics of supermarkets in Northeast China. The author used a standardized questionnaire to gather data, which was conducted in 9 supermarkets in Northeast China. A set of evaluation index system of customer satisfaction was established through using factor analysis tool, and the weight of each index was calculated based on AHP, and Google SketchUp was used to analyse the effects of the design factor on the customer satisfaction. The results show that customers in this region are particularly concerned about the quality and price of the product itself. The two factors of design and background have greater weight because of their direct influence on customers' shopping experiences. The condition of the product will directly affect the satisfaction evaluation. Customers prefer regularly arranged functional areas, sufficient space for traffic and a sufficient number of entrances/exits. |
