Effects of Mass and Interpersonal Communication on Breast Cancer Screening: Advancing Agenda-Setting Theory in Health Contexts This article is drawn from data gathered for the doctoral dissertation of Karyn Ogata Jones at the University of Georgia in 2003. An earlier version of this article was presented at the National Communication Association Annual Conference, Health Communication Division, November 2005

Autor:	Karyn Ogata Jones, Jeffrey K. Springston, Bryan E. Denham
Rok vydání:	2006
Předmět:	Medical education medicine.diagnostic_test business.industry Communication Interpersonal communication Agenda-setting theory Public relations Language and Linguistics Breast cancer screening medicine Doctoral dissertation business Association (psychology) Psychology Health communication Mass media
Zdroj:	Journal of Applied Communication Research. 34:94-113
ISSN:	1479-5752 0090-9882
DOI:	10.1080/00909880500420242
Popis:	Drawing on components of agenda-setting theory and the two-step flow of information from mass media to news audiences, this study examines the effects of mass and interpersonal communication on breast cancer screening practices among college- and middle-aged women (n = 284). We theorized that screening behaviors among younger women would be influenced more by interpersonal sources of information while screening among middle-aged women would be more influenced by exposure to mass-mediated information. Findings supported anticipated patterns, revealing important and varying roles for both mass and interpersonal communication in the health behaviors of women. Implications for health practitioners and campaign planners, as well as recommendations for future research, are discussed.
Databáze:	OpenAIRE
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